Very frequently, whilst we are starting to plan workshops / events with our clients, the discussion incorporates ‘where shall we hold this event?’
At one level there are the usual practical considerations, including cost, ease of access, capacity and facilities at the venue, cost etc! At another level, we consider the opportunity the location and environment provides to enhance the event itself. A few examples in the past couple of years illustrate the point
• A Programme Manager needed a project group, composed of very technically competent specialists to understand the interrelationship between their disciplines and how the various parts of the project formed the whole mosaic. In this case a countryside location, remote, but accessible and modest, was chosen for their monthly two day project review workshops. The two days together in a remote location enabled the team to leave behind the shackles of the day-to-day workplace. It enabled collaborative working so that the specialists were able to deliver coherent and highly effective solutions.
• A team needed to develop their Customer Relationship Management capability so we held their workshop at a conference venue that shares space with an up-market repair centre for prestigious cars. The venue provided a great opportunity for participants to see first-hand how the repair centre went about its work – and particularly to see the attention to detail that really makes a difference and generates referrals and repeat business.
• We worked with the Energy Strategy UK team to explore the future of transport energy. The workshop was held at a Transport Museum in Coventry. This venue provided an insight through a tangible record of transport energy in the past. In the workshop design we incorporated activities using these resources to ‘hover above’ today and look back and look forward. A great stimulate to innovative thinking.
• Another client, passionately seeking for innovation in the Long Term Care of people, chose a location that enabled visits to be made to local venues to provoke thinking. For example, the visit to a local horticultural nursery, highlighted the motivation and dedication of the plant specialists, for many of them their work was much more than a means to earn money.
A well-chosen venue can support the overall theme of an event and can become part of the process. Seeking out interesting locations is a challenge but can often add real value to the event.