Collaboration is everywhere. Companies are seeking to collaborate with others to develop their brand. As team members we are urged to collaborate with other teams so that we can better serve our customers. Large public sector contracts are requiring the competitor teams to work collaboratively together on the project and to demonstrate competence in collaboration before the contract is awarded.
- But do we really get what this means to us as individuals?
- Do we recognise what we need to change in our behaviour so we are seen as someone who can be collaborative?
Probably in answering these questions your responses could be:
Who would not want to be collaborative?
It has become one of those characteristics like communication that everyone believes they do well but equally complains that everyone else does badly!
Collaboration v Competition
At the heart of our challenge with collaboration is that although we think we want to collaborate we have a deep grained tendency towards competition and to wanting to win. This desire to win can mean that we inadvertently do things which cause the collaborative relationships we have been building to break down. We cannot resist the desire to show that it was our unique contribution/idea that allowed the team to be successful. We do this even when it means the others in our team will appear less effective.
As a facilitator I will often be asked to observe team working on real or simulated problems and am always fascinated to see how any element of competition will hinder attempts at collaboration. The team just wants to do whatever will lead them to be successful at the task in the short term.
Building Trusting Relationships
So what is it that is needed to make collaboration more possible? The key to this is the ability to trust others. We need to trust that the others in our team will put the urge to win aside and will do the right thing for the team even at the cost of their own personal gain.
- How do you know you can trust others?
- How do you make sure that they behave in the interests of the team?
The short (and I know rather disappointing) answer to this is that you can’t. You cannot make others do anything. How they behave in a collaborative relationship will be in reaction to your own behaviour and this is the part you can control. This means that the more useful question to ask about collaboration is “what can I do to be seen as trustworthy?”
In the past trust was always seen as something that took time to build up. Recent insights from Swift Trust Theory have indicated that this is not always the case. In reality a lot of trust comes about through our actions and by consciously demonstrating trust in our behaviour we build that trust relationship.
Can I Be Trusted?
The three main actions you can take to build up your reputation for being trustworthy (and therefore someone I would want to collaborate with) are:
- Do what you say you will do, when you said you would do it
- Share what you know with others
- Do your job well, be competent
This sounds simple but these building bricks start to build up the trust relationship and from this you have the basis of an excellent collaborative working relationship.
The extent of collaboration across different organisations is growing and so we need to make sure that in our organisations we create the conditions that make it possible for teams to collaborate.
There are four key areas to work on with your teams:
- Agree ways of working – it is vital to be clear about who does what, what the expectations are for how things are done before starting the tasks.
- Define and Share Goals – there will be shared goals for the project but also different team members have different goals. Being open about these personal goals helps each party to get what they need from the collaboration
- Manage Behaviour – we all think we are trustworthy, we all think we are great listeners, we all think we are open to feedback but the truth is often very different. We need to support teams to address behaviour and increase the self-awareness within the team.
- Review and Reflect on Practice – collaboration needs practice so your teams need to take stock of what went well by conducting a structured lessons learnt review.
Most importantly teams need time to support them in becoming collaborative. Sharing information with others, discussing joint plans, identifying personal objectives, all of this is time consuming. The final goal will be a richer outcome but there will be short term pain which will sabotage the collaborative working unless we recognise this by allocating more initial start-up time for our project teams. A great example of where this valuable time made a huge difference to a start up project is in our case study.
So can you collaborate?
There are some important things you can do to manage your collaborative behaviour by recognising how strong your competitive desire to win is and looking at ways in which you can rein this in!
You can start developing your trustworthy behaviour so people want to collaborate with you and finally you can give others and demand for yourself the time and space to work in a collaborative manner.